Sephoria

SEPHORiA, Sephora’s biggest event of the year will bring beauty lovers together at Coca-Cola Arena for an exciting three days of postable moments and hangs with the industry’s most buzzed-about brands—all in an epic funhouse inspired space. Taking place in Dubai for the first time, the event promises beauty enthusiasts a first-of-its-kind programming and delightful surprises. Creating an immersive experience for beauty lovers, SEPHORiA will be brimming with the best in beauty, from skincare and haircare to fragrance and makeup, ensuring there's something for everyone, whether you're a beauty newcomer or a seasoned pro.