Heineken Experience: Entry Ticket

Drink up the history of the Netherlands most famous export Discover the original Heineken® Brewery, established in 1867, in the heart of Amsterdam. This interactive, semi-guided tour lets beer lovers explore historic brewing rooms featuring authentic 18th-century wooden and copper machinery.

Experience a unique blend of history and modernity with hands-on exhibits and immersive games sponsored by global brands like Formula 1, UEFA Champions League, and the Rugby World Cup.  

Learn about Heineken’s four all-natural ingredients through sensory activities where you taste, touch, and smell each key element individually and combined. Fun exhibits explain what it’s like to be a beer bottle for a day. Download the free Heineken® Experience app for extra audio content and a map of Amsterdam’s hidden gems.  

Enjoy multiple tasting sessions during the tour, including a small beer tasting, and finish with two complimentary beers at the stylish bar. This makes the Heineken Experience an educational and fun celebration of beer culture—a must-do for visitors to Amsterdam.  

After watching bikes outside, step inside one of Amsterdam’s top beer hotspots for an immersive journey bridging past and present. Whether casual or aficionado, the Heineken Experience offers a quintessential taste of Amsterdam’s brewing heritage—arrive thirsty and ready to speak the language of Pilsner.