Join Campaign Middle East’s first Campaign Breakfast Briefing for 2025 on Ramadan Advertising and the Year Ahead for Media and Marketing. The event, which brings together leaders from across brands and agencies, will set the scene for the marketing and creative advertising landscape for the months ahead. Taking place on 7th February in Dubai, the first Campaign Breakfast Briefing of the year has historically proven to be popular, so register your interest now. Our keynote speakers and panellists will address the early challenges experienced in 2025, the latest trends reshaping the industry and discuss how brands – and the agencies supporting them – need to position themselves for Ramadan, a month like no other. This Campaign Breakfast Briefing will not only open avenues to actionable insights, but will also bring together compelling subject matter experts who will share relevant expertise on topics such as localisation and leveraging hyper-personalisation as a tool to connect with audiences in ways that resonate with them. Leaders from the industry will also discuss the art of purpose-driven marketing and set the tone for the year ahead in media and marketing. Let’s start the New Year the right way: collaborating, connecting and creating together. THE AGENDA 8:00am: Registration & Breakfast 9:00am: Welcome Address by Nadeem Quraishi, Publisher, Campaign Middle East 9:05am: Chair’s Opening Remarks by Anup Oommen, Editor, Campaign Middle East 9:10am: Keynote presentation: Hyper-personalisation: Moving from the ‘why’ to the ‘how’ Speaker: Gosia Wajchert, Managing Director, MEA, Criteo 9:30am: Panel 1: Localisation: From preaching to living for Ramadan and beyond Moderator: Anup Oommen, Editor, Campaign Middle East Speakers: Ana Elisa Seixas, Head of Marketing, New Balance Middle East, Africa & India Hicham Fakhoury, Content Solutions Lead at MMS. Mahmoud Maghraby, Media Director | MEA + Global Emerging Markets, Mars Suad Merchant, Head of Brand & Corporate Communications, Mashreq 10:00am: Panel 2: How communications and creative storytelling around Ramadan has changed Moderator: Rasha El-Ghoussaini, Head of Agency – Snap Inc. MENA Speakers: Ghadeer Khub, Director of the Creative & Production Department, DCT Abu Dhabi Roxane Magbanua, General Manager – Marketing, Al-Futtaim Automotive Stanislas Brunais, Marketing Director, Ounass 10:30am: Panel 3: Purpose-driven marketing: A powerful tool left rusting in the cabinet? Moderator: Fadi Khater, Managing Partner, Netizency Speakers: Shahir Sirry, Global Creative Director, Aramex Siddarth Sivaprakash, Head of Brand & Marketing, Home Centre, Landmark Group Taniya Chandra, Head of Marketing and Communications, Mercedes-Benz Middle East 11:00am: Closing comments by Anup Oommen, Editor, Campaign Middle East 11:05am: Networking session For sponsorship opportunity and for events tickets details, please email Tarun Gangwani @
[email protected] or call 052 1466159 https://campaignme.com/event/campaign-breakfast-briefing-ramadan-advertising-and-the-year-ahead-for-media-marketing/
